PARVATHI: The Authentic Taste of Brazilian Organic Tobacco

 

When it comes to organic tobacco, few brands have a history as rich and unique as Parvathi.

The ancient Goddess Parvati, also known as the Goddess of a thousand faces, supreme mother, wife of Shiva, the Hindu Supreme God of destruction and renewal, and mother of Ganesha and Kartikeya. She is considered the symbolic daughter of the Himalayas and sister of the Ganges River and dedicates herself with great love and protection to all, guiding them along all the paths of karma. Also called Shakti, the incarnation of the very generation of energy that has the power of creation.

True to its name, which is a nod to the Hindu goddess of fertility, love, beauty, harmony, as well as power and strength, Parvathi is more than just a tobacco brand; it is a transformative experience that challenges the conventional way of enjoying tobacco.

The beginning of this extraordinary adventure begins at the Universo Paralelo electronic music festival in 2010, where partner and founder João Paulo tried organic tobacco mixed with spices. The unique and unprecedented harmonization of the smoke inspired João to create a product that did not exist on the Brazilian market.

The Parvathi brand was born from the dream and determination of two childhood friends, João Paulo and Fernando, both residents of Belo Horizonte, Minas Gerais. Sharing a passion for quality tobacco and a desire to introduce a new and unique product to the market, the two brought the idea of ​​Parvathi to life. The name of the project was suggested by Fernando, and after detailed research into its multiple cultural, mystical and social meanings in Hindu and Indian culture, it was unanimously adopted.

The creation arose not from dissatisfaction but rather from an opportunity to create a specific, hidden, unexplored and high-purchasing-power market niche, in which consumers are selective, demanding and discerning.

We cannot confirm the origin of the raw material for American Spirit, but what we can say is that the American Indian owner of the brand learned about organic cultivation from the multinational company to which our producer supplied organic tobacco.

The company, named Orion after the legendary hunter from Greek mythology, serves as a platform for the creation of Parvathi, an organic tobacco, without industrial processing, with a mild, light and pleasant flavor, a perfect match for mixing with spices, just as a good wine pairs well with good cheese.

The search for a quality tobacco supplier took João to Santa Cruz do Sul, a Brazilian tobacco hub. There, he met the Menezes family, a pioneer in the production of organic tobacco in Brazil and the exclusive supplier of the multinational JTI (formerly Kanneberg). It is worth noting that millions of reais were spent on the study and development of organic tobacco by the Japanese. A partnership was established, benefiting the Menezes family due to direct contact and fairer remuneration compared to that of the multinationals.

Parvathi's logo, a mountain, is a symbolic representation of the Himalayas, a place known for the best hashish in the world, and also of Mother Nature. This highlights Parvathi's commitment to providing a natural and high-quality product.

Parvathi tobacco is grown on certified farms using environmentally friendly and sustainable farming practices. Each leaf is hand-selected to ensure the highest quality product.

From the beginning, Orion and the Parvathi project have been dedicated to providing the "perfect tobacco" to a select and demanding audience. We pioneered the stripping of the tobacco leaf stem, which makes it even smoother. Over time, the brand has expanded to include other products such as cigarette papers, accessories, clothing and Clipper lighters.

Today, Parvathi is not only a premium quality organic tobacco brand, but also a distributor with a wide range of products, offering reliability, safety, agility and seriousness. We pride ourselves on our commitment to providing superior quality products, which sets us apart from other competitors in the market.

Parvathi is the result of a deep friendship, serious work and a journey of discovery that began in a small room and grew to include a warehouse and several branches. The brand is the fruit of a vision to offer a unique and certified product in the Brazilian market, and its continued success is a testament to our commitment to quality and innovation. And we still have a long way to go!

​

INSTITUTIONAL

Since its origins, Parvathi has been a tobacco brand that has made a point of standing out.

Inspired by a love of nature and the values ​​of sustainability, it was born from the desire to create a unique tobacco, combining the best agricultural practices with conscious and sustainable production.

The name Parvathi has its roots in Hindu culture, where Parvati is the goddess of love and devotion, fertility and marriage, a true source of strength and power.

​

PARVATHI MANIFESTO

Our goal, from the beginning, has been to reflect this strength and devotion in every aspect of our brand.

Our tobacco is pure, derived from the Virginia plant and cultivated according to the strictest international standards.

We renounce the use of pesticides and chemical fertilizers and monitor every step of the process, from planting to harvesting. This results in a high-quality, clean and smooth tobacco that pleases the palate of the most discerning consumer.

But Parvathi is not just a tobacco producer. We are a brand that represents a conscious, respectful and sophisticated lifestyle.

We value simplicity and transparency and keep integrity at the core of all our actions.

We respect the market and all its participants and are committed to continuous improvement and excellence.

Our commitment to sustainability goes beyond our product.

We strive to minimize waste and conserve natural resources on a global scale.

We believe that a business should generate not only profits, but also a positive social and cultural impact. With a vision of becoming a global reference in the tobacco market, Parvathi is on a journey to expand its brand internationally, as organic tobacco cultivation, which began in Brazil, has expanded to include Africa, North America, Europe and Asia.

Our ambition is to go beyond products, offering educational and innovative services, and increasing our presence in the digital world. Internationalizing the brand to a market that values ​​more quality, Parvathi tobacco is a tobacco that costs US$10.00 to US$12.00 in any cosmopolitan city in the world, such as London, New York, Bangkok, Tokyo.

Parvathi is more than a tobacco brand. We are an experience, a movement towards a more sustainable and conscious future.

Join us on this journey, Connect with us!

​

Mission:

Our mission is to provide our customers with high-quality organic and environmentally friendly products, services and tobacco franchises. We are dedicated to meeting the needs of a demanding and conscious public, providing a unique and harmonious experience through our products.

Vision:

Our vision is to be recognized as the leading reference in the best sustainable products at a fair price for tobacco shops in Brazil, expanding our presence to international markets. We want to lead the industry with innovation, sustainability and commitment to quality.

​

Values:

● Respect for the environment: We are committed to producing organic tobacco, respecting natural processes and avoiding harmful environmental impacts, and offering courses focused on organic farming. [Click here and access our course]
● Quality: Our focus is on offering the highest quality products that meet the expectations of our most demanding customers.
● Innovation: We are always looking for new ways to improve our products and services, meeting the emerging needs of our audience.
● Integrity: We act ethically and transparently in all our actions, valuing our employees, partners and customers.
● Passion: We are driven by challenges and passion for what we do, we believe in our product and the difference it can make in the lives of our customers.
● Partnership: We value our partnerships and always look for ways to grow together with our partners, respecting and valuing their work. ● Social responsibility: We recognize our role in society and are committed to acting responsibly, contributing to the sustainable development of our community.

​

 

PURPOSE

To transform the tobacco and spice consumption experience by fostering a deeper and more meaningful connection with nature and cultural and spiritual traditions.

Our mission is to provide high-quality, organic and sustainable products that not only meet the needs of consumers, but also offer a unique and enriching experience.

Through our products, we aspire to create a space for our customers to explore new perspectives, enjoy moments of pleasure and live more authentically and consciously.

​

POSITIONING

Parvathi is a brand that represents the fusion of the traditional with the modern.

By using the Parvathi brand, it stands out as a brand that values ​​the purity, quality and naturalness of its products, and also incorporates a strong connection with nature, spirituality and mysticism, elements visible both in its logo and in the chosen name.

The brand differentiates itself from its competitors by offering products that go beyond the simple consumption of tobacco, silk and accessories. Parvathi creates experiences for its consumers and unites people who do not know each other, through the unique combination of tobacco and spices, and also through the symbolism and cultural connections that its products provide.

The brand targets a select and conscious audience, such as cannabis, artistic and alternative audiences, who value quality and authenticity, and are looking for a richer and more complex experience than that offered by the traditional market.

By diversifying its products, such as clothing and accessories, and expanding into cannabis-derived products, Parvathi is positioning itself as a lifestyle brand, going beyond conventional and extreme sports, becoming a symbol of a way of living and seeing the world.

This positioning resonates with an audience that values ​​originality, authenticity and consumer experience.

We serve bakeries, barbershops, markets, distributors, wholesalers, snack bars, points of sale in subways, airports, and any place where there is a flow of people.

Parvathi is not just a tobacco brand, but a way of life and a lifestyle.